Get Caught Listening, Audio Book Month: June

Event Description

National Get Caught Listening Month is also known as National Audio Book Month. Recent studies have shown that one in every five American households listen to audiobooks. Get Caught Listening is a nationwide public service campaign intended to promote the joys of audiobook listening. The campaign will be produced by the Association of American Publishers and is expected to launch in June 2008. A brand extension of the nationwide public service Get Caught Reading campaign, Get Caught Listening communicates the pleasures of audiobook listening in all audio formats, and promotes the value of the medium as a beneficial learning tool supporting literacy and education. The excitement of being a part of the inaugural campaign is expected to afford public figures the chance to illustrate to booksellers, librarians and educators nation-wide their support of the written word in audiobook format. We expect to incorporate the voiceovers of select public figures for the inaugural launch. Authors who have already shown their support of audiobooks include Valerie Bertinelli, Chelsea Handler, Frank McCourt, Brad Meltzer, LL Cool J, Lisa Scottoline, Pearle Cleage, Jackie Collins, Marci Shimoff, with more on the way! The centerpiece of the campaign features a series of select voiceover 'soundbites' of celebrities and public figures lending their voice to illustrating their love of ""reading with their ears,"" and captures the tone of their personality, i.e.: ""With an audiobook, my ears open my eyes. And my imagination travels with me wherever I go, with CD, or MP3. On the beach, on the road, at home. Nothing's more inspiring than getting lost in the story that lets my ears turn the pages. A good audiobook speaks for itself. Get caught with the literary rhythm of a good audiobook.